• Creative's $500 Nomad Jukebox (pictured above), was not only "sleek"—at least when compared to a CD Walkman—but "can hold as much music as 150 CDs."

• The Extiva was a $350 DVD player from Samsung with the Nuon chip, so "you can also play videogames." Not sure which videogames we were referring to there.

• Our pick for digital camera was Nikon's twisty CoolPix 990, 3 million pixels for 1 thousand dollars.

• Gateway laptop with 12.1-in. display, 550MHz chip and a year of free AOL was "a great deal" at $1300.

• Two-way pagers from Motorola, $180 each, let you send messages back and forth, and came in "four hot colors."

• LG's Touchpoint 3000 smartish phone cost $400, combined an address book and an organizer, and had one killer app: "Tap someone's name, and it dials for you."

• The $300 Iomega HipZip took little PocketZip magnetic disks instead of flash memory so it was easier to "get with the MP3 revolution"—hooray for obscure proprietary formats that died within a year!

• Cybiko was invented a decade ago but promised to do almost more than what the Peek does today—with wireless messaging and an MP3 "attachment."

• "It's near impossible to find this killer game console—and just as hard to find good titles to play on it." The console? PlayStation 2.

• Handspring Visor Prism, the great hope of the PDA world, had a cartridge slot so that you could "turn it into a cellphone, an MP3 player, or a miniature digital camera." Only trouble was when the cartridges started costing more than the $450 PDA.

The whole list is pretty hilarious—I encourage you to pop over and read more. [Time.com]

I apologize for the crappy quality of some of the images—I had to go grab promo shots found out on the web. For some reason, Time didn't preserve our gorgeous photoshoot online. Guess they thought the internet was just a fad.

According to Photography Blog's early review, the $300ish S70's somewhat low resolution OLED wasn't found to be much better than an LCD for viewing images, especially in direct sunlight when it's still not bright enough. As for the photos themselves, they were only of "average quality," with a particularly noisy ISO even at conservative settings. Too bad. [Photography Blog via Engadget]

The specs and pictures we saw yesterday were dead on, though we didn't know much about the three other models: The S70, a 12.1MP shooter with a 3.5-inch capacitive touchscreen; the "lightning-fast" S640 (fast startup and shutter lag); and the budget S570. The S1000pj is actually significantly cheaper than we though, but still wallet-draining at $430. Full presser below. [Nikon]

NIKON INTRODUCES FOUR NEW COOLPIX CAMERAS OFFERING SUPERIOR PERFORMANCE, DESIGN AND INNOVATION

Nikon Continues to Lead in Innovation with a New Touch Camera and First Compact Digital Camera with Built-in Projector*

MELVILLE, NY (Aug. 4, 2009) – Nikon Inc. continues its tradition of innovation, design and performance with the introduction of four new COOLPIX Style Series compact digital cameras. Building on the success of Nikon's previous touch-screen models, the ultra-stylish COOLPIX S70 features an enhanced interface and organic light-emitting diode (OLED) display technology for a new user experience, housed in a stylish, camera body. The COOLPIX S1000pj features the world's first built-in projector, which enables consumers to share their images and videos in an all-new fun way. Additionally, the COOLPIX S640 and COOLPIX S570, leaders in speed and affordability, respectively, complete the new smarter, cooler, simpler COOLPIX line.

"These latest Nikon COOLPIX digital cameras reflect hallmarks of the COOLPIX line: performance, design and innovation," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. "With new features such as a built-in projector and new touch controls for viewing, shooting and zooming, these COOLPIX cameras will appeal to users of every level."

The Nikon COOLPIX cameras incorporate Nikon's world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon's EXPEEDTM digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. A new enhancement to Nikon's Smart Portrait System that helps create beautiful portraits includes an all new Skin Softening feature designed to both smooth and even skin tones. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, minimizing blur that may appear in pictures, even in low-light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly.

NEW COOLPIX S70 FEATURES SUPERIOR STYLING AND OLED TOUCH-SCREEN INTERFACE

Built on the success of Nikon's previous touch-screen models, COOLPIX S70 features Nikon's newly developed 3.5-inch Clear Color Display and a new generation of touch-screen controls that offer an enhanced shooting and playback experience. In addition to its photographic technology and stylish dual-texture design, the S70 captures stunning HD-video at 1280x720 pixels (720p).

New to the COOLPIX line, OLED technology offers the benefits of vivid color reproduction, sharp contrast and the absence of afterimages. The capacitive touch-screen provides an immediate response at the lightest touch of the display for a fun and intuitive feel to every camera operation. For example, using the Touch Shutter feature, users can have a completely "button-free" experience and focus on and photograph a subject by simply touching it on the camera's display. The touch-screen also makes viewing and retouching images more fun and efficient. With the swipe of a finger, users can scroll through images and use a pinching motion with two fingers to zoom in or out on displayed images, switching between thumbnail and full screen views. Additional new touch-screen controls include on-screen sliders for adjusting brightness and Scene Effect Adjustment, which offers controls specific to the scene mode in use.

The COOLPIX S70 features 12.1 megapixels; a 5x wide angle zoom NIKKOR lens; ISO 6400***; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon's Smart Portrait System and an ultra-stylish design.

The S70 will be available in September 2009 for $399.95 MSRP in a choice of colors and textures including Red & Red, Champagne & Beige, Black & Black, or Champagne & Light Brown.

NEW COOLPIX S1000pj FEATURES WORLD'S FIRST BUILT-IN PROJECTOR, YOUR PERSONAL THEATER ON THE GO

Providing consumers with new exciting ways to share images, the COOLPIX S1000pj transforms photo-sharing into a multimedia experience. With the touch of a button, users can project images and videos as large as 40 inches, and with the camera's unique slideshow function, playback pictures with music, effects and creative transitions. Additional features of the S1000pj include: 12.1 megapixels; a 5x Wide Angle Zoom-NIKKOR Glass Lens; ISO from 64-6400***; a 2.7-inch Wide Angle LCD display; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon's Smart Portrait System and movie mode.

The COOLPIX S1000pj will be available in Matte Black, in September 2009, for $429.95 MSRP.

NEW COOLPIX S640 IS SLEEK, FAST AND FULLY-LOADED WITH ENHANCED SPEED CAPABILITIES

For consumers who never want to miss a moment, the all-new COOLPIX S640 is Nikon's performance leader in the S-Series lineup. High performance features include ultra-fast auto-focus, the fastest start up time in its class** of a mere 0.7 seconds and short shutter release time lag. Additional features of the S640 include: a slim, stylish all metal body; 12.2 megapixels; a 5x Wide Angle NIKKOR lens; ISO from 100-6400 at full resolution; a 2.7-inch Clear Color LCD display; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon's Smart Portrait System and movie mode.

The COOLPIX S640 will be available in September 2009 for $249.95 MSRP and will be offered in various colors including: Calm Black, Velour Red, Precious Pink, and Pearl White.

NEW COOLPIX S570 OFFERS ADVANCED TECHNOLOGIES AT AN ECONOMICAL PRICE POINT

Where style meets simplicity, the new COOLPIX S570 is ideal for entry-level consumers looking for a carefree shooting experience. The S570 features 12.0 megapixels; a 5x Wide Angle Zoom-NIKKOR Glass Lens; ISO 3200 at full resolution, a bright 2.7-inch LCD Display; 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon's Smart Portrait System and movie mode.

The COOLPIX S570 will be available in September 2009, for $199.95 MSRP and will be offered in various colors including Black, Red, Blue, and Pink.

The Coolpix S1000pj is the first digital camera with a built-in projector that lets users project photos or movies clips on any flat surface at up to 40 inches in size. A handy projector stand is included, as is a remote control that can be used to operate the projector, release the shutter, and more. This model features an effective resolution of 12.1 megapixels and a 5x Zoom-Nikkor lens with 28mm (equivalent) wide-angle coverage, along with a similar image stabilization system to the Coolpix S640.

Although a release date is still up in the air, the S1000pj is expected to drop sometime in the near future for an RRP of $699 AUD or $587 US. That's all well and good, but is this even a good idea? It's kind of a throwback to the days when your grandfather would bust out the projector and show home movies in the attic (while wearing a sweater and clenching a pipe between his teeth no doubt). It seems a little redundant to me when you can easily view the files on tv or computer screen, but then again, I was never one for torturing relatives with pictures from my vacation. Check out PhotoReview for details on the entire lineup. [PhotoReview via Nikon Rumors]

Radio-synced to Google Earth, the team tracked the package as it soared 885 feet per minute into the sky, taking shots on a periodic timer. The balloon eventually failed around 100,000 before the system parachuted to the ground.

(We paraphrased. If you read the entire account over on the students' page, you'll appreciate details like the team running out of laptop batteries to track the experiment and knocking on neighborhood doors for access power. It's basically got all of the good-hearted excitement of a Disney movie, but it might be topped by these cuter teddy bear astronauts.)

The students were able to recover the package that landed about 6 miles from the launch site., but it was only after they tentatively extracted the SD card sitting safely inside that they discovered the fantastic fruits of their labor. [Project Page via Telegraph and boingboing]

The lens zooms from a wide-angle 26mm to 624mm telephoto and naturally has built-in optical image stabilization. The camera itself is a 12.1MP shooter with an ISO range up to 6400 (though, given their pro point-and-shoot P6000's crummy high ISO performance, I don't have a lot of faith in it being too usable at that level). Helpfully, LCD tilts now, so you can see it from above. For $400, I'd have liked some HD video capability too, like Canon's SX1.

POWERFUL NEW NIKON P90 UNLEASHES CREATIVE FREEDOM WITH 24x OPTICAL WIDE ANGLE ZOOM, VARI-ANGLE LCD AND ADVANCED SHOOTING MODES

MELVILLE, NY (Feb. 2, 2009) – Photographers seeking high performance with a long zoom in a compact body now have the ideal camera with Nikon’s unveiling of the new P90. As part of the flagship Performance Series of COOLPIX cameras, the P90 offers new features that include a 24x Optical Zoom, a new 3.0-inch vari-angle LCD monitor with tilt function and anti-reflection coating; and 15 frame-per-second (fps) high-speed capability (up to 45 frames). The P90 is the ideal photographic tool for photo enthusiasts, travel photographers and consumers with more advanced photography skills.
“Our portfolio of cameras is designed to ensure that any photographer, at any level can find the camera that feels right for them,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. “The P90 blends the best of the digital compact and D-SLR camera worlds, allowing the more advanced consumer to really stretch their photographic capabilities.”

The key to the versatility of the P90 is its 24x Optical Wide Angle Zoom-NIKKOR ED Glass Lens. This lens offers unbeatable compositional freedom, with its wide angle (26mm) to super telephoto coverage (624mm). The broad range lets consumers capture a variety of shots and scenes, ranging from sweeping landscapes to close-up action shots taking place on a sports field.
Additional features of the P90 include:
• 12.1 megapixels for stunning prints as large as 20 x 30 inches, while retaining fine detail.
• 3.0-inch Vari-Angle High Resolution LCD and Electronic Viewfinder make it easy to compose and share pictures with friends and family. The new LCD, with anti-reflection coating, can tilt as much as 90 degrees upward or 45 degrees downward. This enables photographers to shoot from higher angles or from the hip, and thereby make the best use of the reach and range of the 24x zoom lens. The incorporation of the high-resolution electronic viewfinder enables consumers to see through the lens in any lighting condition.
• 4-Way Vibration Reduction (VR) Image Stabilization
o Optical VR image stabilization compensates for the effects of camera shake by moving the image sensor, producing clearer, sharper results in lower lighting or unsteady conditions.
o Motion Detection automatically detects moving subjects and adjusts shutter speed and the ISO setting to compensate for camera shake and subject movement.
o High ISO 6400 capability creates new opportunities to take sharper, more natural-looking photos in lower light conditions (ISO 3200 and 6400) .
o Nikon’s original Best Shot Selector (BSS) automatically takes up to 10 shots while the user presses the shutter, and saves the sharpest image.
• Program, Shutter Priority, Aperture Priority and Manual Exposure modes give ultimate control over images. The D-SLR-type mode-dial on the top of the camera offers consumers greater personal and creative control, in any type of lighting condition.
• New Sport Continuous Scene Mode for shooting at up to 15fps1 (up to 45 frames). This high-speed capture setting helps photographers stay ahead of the action.
• Smart Portrait System, which integrates the following to make it a snap to capture stunning portrait photos of friends and family:
o In-Camera Red-Eye FixTM, which automatically fixes most instances of red-eye.
o Enhanced Face-Priority AF, which can detect up to 12 faces from a variety of angles, including straight on, from the side, or even in a multitude of three-quarter positions.
o Smile Mode, which automatically detects when your subject smiles and releases the shutter.
o Blink Proof, which automatically takes two shots and saves the one in which the subject’s eyes are open.
The P90 will be available nationwide in March 2009 and will retail at $399.95.
For more information on the P90 and all COOLPIX cameras, please visit www.nikonusa.com.

On the other hand, it's got a slightly smaller 3.0-inch screen, and it's not the slim wedge of sexy that the S60 was, either. It has most of the other software features though, like a paint application for doodling penises on people's heads, along with Nikon's fairly standard point-and-shoot kit, like auto scene-selector and image stabilization. Not bad for $230.

NIKON UNVEILS NEW S230 TOUCH SCREEN DIGITAL CAMERA

Playback and Zoom Controlled with the Swipe of a Finger

MELVILLE, NY (February 2, 2009) – Hot on the heels of the successful COOLPIX S60 camera, Nikon today introduced the new S230, which incorporates Nikon’s innovative touch screen LCD, offering the cutting-edge of elegant design and intuitive operation. The S230 combines a 3.0-inch high-resolution touch panel LCD design with a new graphic interface that lets users switch modes, view and edit images and change camera settings with the touch of the screen.

“Touch technology is one of the hottest things in consumer electronics today and our new S230 is no different,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. “With the S230, our touch screen brings a new level of sophistication and interaction to consumers, by putting the power of the camera right at their fingertips.”

Touch controls also give users a fun, creative way to do more with their pictures. The camera comes equipped with a stylus that brings an element of personalization and expression. With the Draw Function, users can write or draw on their pictures. The S230 also has the Paint Function, which enables users to add fun frames and stamps to their pictures. The camera saves the images as copies, so the user always has access to the original picture.

In addition to the Touch Screen LCD, the S230 includes several innovative features introduced across the entire COOLPIX line. The S230 incorporates Nikon’s world-class NIKKOR lenses, which deliver extremely accurate and high-speed focusing, and Nikon’s EXPEEDTM digital image processing concept, which ensures high-quality pictures with stunning color and sharpness.

The S230 camera also includes new shooting modes, which Nikon has seamlessly integrated into the camera’s interface. These include:
• Scene Auto Selector, which automatically recognizes the scene in your camera and adjusts the camera settings:
o The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape.
• Smart Portrait System, which integrates the following to make it a snap to capture stunning portrait photos of friends and family:
o In-Camera Red-Eye FixTM, which automatically fixes most instances of red-eye.
o Enhanced Face-Priority AF, which can detect up to 12 faces from a variety of angles, including straight on, from the side, or even in a multitude of three-quarter positions.
o Smile Mode, which automatically detects when your subject smiles and releases the shutter.
o Blink Proof, which automatically takes two shots and saves the one in which the subject’s eyes are open.
• 4-Way Vibration Reduction (VR) Image Stabilization, which helps enable blur-free pictures, even in low light or unsteady conditions with the following features:
o Electronic VR, which compensates for camera shake within the image processing, which minimizes blurriness in photos and helps ensure crisp, clear images.
o Motion Detection, which automatically sets a faster shutter speed and higher ISO if the camera detects movement from camera shake or if the subject moves.
o ISO 2000 Capability, which makes it easy to take sharper, more natural-looking photos in lower light conditions.
o Best Shot Selector (BSS), which takes a maximum of 10 sequential shots while the shutter button is pressed, and saves the sharpest image, making sure photos are crisp, clear, and detailed.
The new S230 camera will be available nationwide beginning February 2009 and will retail for $229.95. The camera will be available in five colors: Plum, Jet Black, Night Blue, Gloss Red and Warm Silver. The new S230 is one of four new S-series cameras introduced by Nikon today. Other cameras include the S630, S620 and the S220 (for more information, please see press release, “NIKON UNVEILS S630 NEW POCKET-SIZED 7X ZOOM DIGITAL CAMERA,” Feb. 2, 2009)
For more information about the new COOLPIX cameras, please visit www.nikonusa.com.

POWERFUL NEW L100 PACKS PERFORMANCE, HIGH-POWERED ZOOM AND ADVANCE FUNCTIONS INTO AN EASY TO USE CAMERA

The L100 Boasts 15x Zoom and High-Speed Shooting

MELVILLE, NY (Feb. 2, 2009) – Nikon Inc. today introduced the new L100, a powerful photographic tool that blends ease-of-use with advanced shooting functions. Optimized for action shots, high-powered zoom and simple operation, the L100 is equipped and ready to help capture every precious moment with quality and clarity that will make lasting memories an even greater joy. The L100 is one of three new L-Series cameras announced today. For consumers seeking a fully-featured camera at a competitive price, Nikon also introduced the L20 and L19, presenting consumers with a strong value proposition.
"The L100 represents a fantastic choice for the family photographer who needs to capture everything from soccer games to portraits,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "It also extends our tradition of previous L-Series cameras, combining ease-of-use, high performance and a tremendous value for consumers."

The L100 achieves its versatility through its 15x Optical Zoom-NIKKOR lens. Covering 28mm wide-angle to 420mm super-telephoto shooting, the lens’ broad focal range can readily handle everything from landscapes and group shots, to tight close-ups and shots taken from a distance.

Additional features of the 10.0-megapixel L100 include:
• Large, bright 3.0-inch high-resolution LCD with anti-reflection coating for easy composition and reviewing of images.
• New Sport Continuous Scene Mode for shooting at up to 13fps (up to 30 frames when consumers set the resolution to 3MP or lower). This high-speed capture setting helps photographers stay ahead of the action, whether on the football, baseball or soccer fields.
• 4-Way Vibration Reduction (VR) Image Stabilization
o Optical VR image stabilization compensates for the effects of camera shake by moving the image sensor, producing clearer, sharper results in lower lighting or unsteady conditions.
o Motion Detection automatically detects moving subjects and adjusts shutter speed and the ISO setting to compensate for camera shake and subject movement.
o High ISO 3200 capability creates new opportunities to take sharper, more natural-looking photos in lower light conditions.
o Nikon’s original Best Shot Selector (BSS) automatically takes up to 10 shots while the user presses the shutter, and saves the sharpest image.
• Smart Portrait System, which integrates the following to make it a snap to capture stunning portrait photos of friends and family:
o In-Camera Red-Eye FixTM, which automatically fixes most instances of red-eye.
o Enhanced Face-Priority AF, which can detect up to 12 faces from a variety of angles, including straight on, from the side, or even in a multitude of three-quarter positions.
o Smile Mode, which automatically detects when your subject smiles and releases the shutter.
o Blink Warning, which displays a warning message, should the camera detect that the subject has blinked.

The new L100 camera will be available nationwide beginning April 2009 and will retail for $279.95.

COOLPIX L20 and L19

Nikon complements the L100 with two new cameras that successfully blend features and price to create a strong value proposition. The L19 (8.0 megapixels) and L20 (10 megapixels) cameras leverage proven Nikon innovations, including NIKKOR Glass Lenses, EXPEEDTM Digital Image Processing concept, Smart Portrait System, Motion Detection and Easy Auto Mode with Scene Auto Selector. These features combine to create digital compact cameras that combine high performance with outstanding operating ease.
The design of the L19 and L20 cameras complement Nikon’s technology innovation to offer ease-of-use, versatility and portability. For example, the large high-resolution 3.0-inch (L20) and 2.7-inch (L19) LCD monitors offer a bright image that consumers can easily view, even outdoors. The cameras also include dedicated buttons on the top of the body, which make it easy for consumers to switch between shooting and playback modes, as well as contours on the large thumb rest and the body itself to ensure a solid grip. Finally, the cameras are powered by (2) AA-batteries, available anywhere.

The L20 will be available in Deep Red beginning February 2009 and will retail for $129.95. The L19 will be available in Bright Silver beginning February 2009 and will retail for $109.95.
For more information about the new L-Series COOLPIX cameras, as well as the full line of COOLPIX products, please visit www.nikonusa.com.

It's a 12-megapixel shooter that promises up to ISO6400, but as always I'll believe it when I see it. It has all of the point-and-shoot features you'd expect, like smile detection, blink proofing and image stabilization. It's $280, out this month, along with the other S cameras.

Round out the series is the S620, which is also a 12MP shooter—its big feature is that it starts up in 0.7 seconds. It's $270. And the S220 is thinnish and cheap, $150.

NIKON UNVEILS S630 NEW POCKET-SIZED 7X ZOOM DIGITAL CAMERA

New Nikon Style Series Cameras Offer Innovation and Design

MELVILLE, NY (Feb. 2, 2009) – Sleek design, and innovative technology come together in Nikon’s new Style Series cameras, giving consumers a variety of options to find a camera that reflects their tastes, style and expertise. With the S630, users get incredible zoom capabilities in a pocket-sized camera. Not only do the new cameras provide consumers with choice, they leverage proven Nikon technologies to take the guess work out of photography and help ensure every picture is a beautiful picture. In addition to the S630, Nikon also introduced the new S620 and the S220.

"Our new COOLPIX S-Series cameras combine a series of standard features that enhance consumers’ picture taking experience, with unique elements that reflect their individuality,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "When consumers pull one of the new S-Series camera from their bag or pocket, the camera looks as great as the pictures they take.”

All S-Series cameras incorporate Nikon’s world-class NIKKOR lenses, which deliver extremely accurate and high-speed focusing, and Nikon’s EXPEEDTM digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. The S-Series cameras also include elements of the enhanced Smart Portrait System, which assists in getting smiling subjects free of red-eye and blinking; 4-Way Vibration Reduction (VR) Image Stabilization, resulting in blur-free pictures, even in low light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the scene in your camera and adjusts the camera settings.
Specific camera features include:
• S630: Pocket-sized camera with Sure Grip design and 7x Optical Zoom; 12 megapixels; 2.7-inch LCD with anti-reflection coating; Sport Continuous Mode for up to 11 fps ; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye FixTM, Enhanced Face-Priority AF); 4-Way VR Image Stabilization (Optical VR by CCD shift, Motion Detection, High ISO up to 6400 , Best Shot Selector); Available in five colors: Jet Black, Royal Purple, Midnight Blue, Ruby Red and Titanium Silver.
• S620: 4x-wide Optical Zoom; 12.2 megapixels; Incredibly quick start-up time of 0.7 seconds; Subject Tracking; 2.7-inch LCD with anti-reflection coating and wide viewing angle; Scene Auto Selector; Smart Portrait System (Smile Mode, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Optical VR by lens shift, Motion Detection, High ISO up to 6400 at FULL resolution, Best Shot Selector); Available in five colors: Noble Purple, Jet Black, Dusty Pink, Sky Blue and Rich Pearl.
• S220: Slim body design (less than 0.7-inches) with 2.5-inch LCD; 10 megapixels; 3x Optical Zoom; Scene Auto Selector; Smart Portrait System (Smile Mode, Blink Proof, In-Camera Red-Eye Fix, Enhanced Face-Priority AF, D-Lighting); 4-Way VR Image Stabilization (Electronic VR, Motion Detection, High ISO up to 2000, Best Shot Selector); Available in six colors: Plum, Graphite Black, Cobalt Blue, Aqua Green, Magenta and Warm Silver.
The new COOLPIX S-Series cameras will be available nationwide February 2009. The S630 will retail for $279.95; the S620 will retail for $269.95; and S220 will retail for $149.95.

Among the callers was John Hope, who keeps a trigger lock on the 9-mm Beretta stowed in his Bracebridge home. He says he's eager to give up the gun so it doesn't land in the wrong hands – a criminal or suicidal teenager, say. Since he can't trade it for a camera, he now plans to throw it into the middle of a lake.

"There's no way someone's going to go down 200 feet to get a gun he doesn't know is there," he said.

Smart thinking.

It's a really great promotion, even though most people who own a gun can probably already acquire a digital camera for free...[The Star via UberReview]

Kodak EasyShare M853 ($150 , 8.2MP) - The Best UI
The Good: The UI is clean and straightforward. On-screen menus explain the different options very clearly. The color in outdoor, well-lit settings was very accurate. Macro shots were clear.
The Bad: For such a great UI, I was surprised at the mediocrity of certain features. The most problematic issue I found was the M853 wouldn't mount to my Mac. Neither iPhoto nor Image Capture recognized it as a USB mass-storage device. The display is too small to get a decent field of vision. There are few options for taking manual shots, and the buttons used for these limited options aren't labeled. The M853 had the worst battery life of any camera I tried. Low light/no flash situations yielded poor pictures.
The Verdict: A beginner will be taking pictures right away, but it's not worth the frustration that comes later.

Nikon CoolPix L18 ($140 , 8MP) - The Easiest to Use
The Good: The CoolPix is so simple that it pretty much has two modes: Auto and Easy Auto. No pure manual mode exists, but there are some scene options available if you need something more specific. Outdoor pictures as well as close up macro shots looked good. Most of all, I really loved the 3" LCD display—larger than any other I tested.
The Bad: It may be too simple for people who like to tinker with their shots. You can adjust exposure and ISO, but the options don't help very much and you may not have as much control over your pictures as you'd like. Low light shots came out very blurry. I am not fans of AA batteries in cameras, and this one takes two.
The Verdict: This camera is a no-brainer for those with no-brains. It's pretty much the digital equivalent of a disposable camera—decent pictures for a decent price.

Canon PowerShot A580 ($150 , 8MP) - The No-Frills Camera
The Good: This camera takes pictures and it takes them well. Outdoor pictures came out bright and colorful, and turned out best when we were able to get a clear shot of the subject without background distractions. Manual options are comprehensive and show changes live, allowing you to see your alterations. The A580 took the clearest pictures of any of the cameras in dim light/flash free situations.
The Bad: It's bulky and unattractive. Pictures taken from a distance were out of focus and came out bad. The UI is cumbersome. Indoor, well-lit, no flash macro shots did not come out well (though maybe that's asking too much). It too runs on AAs, which I have avoided buying since 2002.
The Verdict: If you want the best pictures you can get in this price range, the A580 is a good choice. If you want to win the $150-and-under point-and-shoot beauty contest, you better keep shopping.

Sony Cyber-shot DSC-S750 ($150 , 7.2MP) - The Fiddler's Delight
The Good: Pictures on the S750 turned out bright and crisp. Outdoor shots looked good, and so did indoor macro shots. Plenty of manual options put you in control of the pictures you take.
The Bad: It helps to have some experience with digital cameras if you want to get the most out of the Cyber-shot. The auto mode is fine, but the manual options are the stars of the show. The scene modes are few and located on the camera dial itself, not a menu, adding some awkwardness. Low light shots were blurry. It uses Sony's proprietary Memory Stick, and not SD, a big no-no in my book.
The Verdict: The Cyber-shot is a very complete camera, it takes good pictures in different situations, has many options as well as a solid UI. I think it's worth learning all of the features on the camera; after all, this will be an investment, and it could improve my photo-taking skills.

GE A735 ($100, 7MP) - The Cheapest
The Good: The A735 is seriously cheap—$40 to $50 less than the rest—and holds its own when it comes to features. Manual mode is full of options. Bright light pictures had rich, deep colors.
The Bad: Most pictures didn't come out well and were very dark. Indoor and low-light situations were blurry and unfocused. The UI is a mess, way too many options and not easy to figure out. I've said it before and I'll say it again, I don't want no stinking AA batteries!
The Verdict: If you're super-broke, wait until you save up some more and get something nicer than this. It will take pictures, but you won't be happy with most of them.

The Final Word: Point-and-shoots in this price range will never be masterful at taking great pictures. However, if you don't have the money or desire to make the DSLR investment, or even spring for the next step up, you don't have to be stuck with junky pictures or a junky camera. There are different things I liked about each one I tested, especially the screen on the Nikon and the picture quality of the Canon. But for the best all around package, I'd spend my hard-earned $150 on the Cyber-shot DSC-S750.

NIKON INTRODUCES THE NEW COOLPIX S52 and S52c, STYLISH CAMERAS DESIGNED TO OPTIMIZE YOUR PICTURE TAKING AND SHARING EXPERIENCE

New Style Series Cameras Boast Stunning Design and Innovative Sharing Technologies

MELVILLE, NY (April 10, 2008) - Nikon Inc. is pleased to introduce the new COOLPIX S52 and S52c to its Style Series of digital cameras. These cameras combine Nikon's stunning wave-surface camera body with advanced features designed to produce incredible pictures with ease. With 9.0 effective megapixels, a 3x, 38-114mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and manual sensitivity settings as high as ISO 3200, the COOLPIX S52 and S52c are for consumers looking for a stunning camera that takes equally stunning photos.

"We are pleased to introduce the COOLPIX S52 and the S52c to our Style Series line of compact cameras, as they combine an elegant camera design with advanced imaging capabilities," says Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. "With the versatile COOLPIX S52 and its Wi-Fi enabled counterpart, the S52c, users will have the opportunity to take incredible pictures with exceptional detail and sharpness."

The COOLPIX S52 and S52c feature Optical VR Image Stabilization technology, which compensates for camera shake as well as ISO capabilities up to 3200, which provide more opportunities to capture fast moving subjects and greater flexibility and clarity when shooting in low-light settings. These cameras also boast an AUTO ISO control, which automatically selects the optimal sensitivity across a range between ISO 100 and ISO 800, and up to ISO 2000 in High-Sensitivity mode.

Providing even more control and freedom in photo taking, the S52 and S52c come with a 3x Zoom-NIKKOR lens designed to capture brilliant detail and vivid colors in every photo and a huge 3.0-inch high-resolution LCD screen allowing easy sharing and viewing of images. Also, these new cameras are built on Nikon's innovative EXPEED digital image processing system designed to enhance noise reduction and improve the signal-to-noise (S/N) ratio.

Like all cameras in the COOLPIX line, the S52 and S52c include Nikon's unique image innovations including enhanced Face-priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The Wi-Fi enabled S52c can send images directly via email through its Wi-Fi connection, as well as support my Picturetown, Nikon's photo sharing and storage service. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing Website Flickr®, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of a Blackberry® device for viewing.

The S52 and S52c both feature the Pictmotion function which will allow users to combine their favorite movies and photos and create in-camera slide shows with music including songs uploaded from iTunes.

The COOLPIX S52 and S52c come packaged with Nikon's exclusive COOLPIX Software Suite for organizing, editing and sharing photos. The S52 and S52c are SDHC compatible and utilize Nikon's ultra-compact EN-EL8 rechargeable Li-ion battery. The S52 will be available in Crimson Red and Midnight Black. The S52c will be available in Vibrant Black.

The COOLPIX S52 and S52c will be available nationwide in May 2008. The S52 has an MSRP** of $249.95, and the S52c has an MSRP** of $279.95. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

** Manufacturers Suggested Retail Price.Actual prices are determined by Nikon Authorized dealers and are subject to change at any time.

NIKON "ZOOMS" IN ON PERFORMANCE WITH THE NEW COOLPIX P80, AN 18X ZOOM COMPACT CAMERA

MELVILLE, NY (April 10, 2008) - Nikon Inc. is pleased to announce the COOLPIX P80, a high-performance compact camera built to satisfy the needs of camera enthusiasts and family photographers alike. The P80 harmoniously integrates a 10.1 megapixel CCD image sensor with Nikon's innovative EXPEED digital image processing concept and an 18x optical Zoom-NIKKOR lens designed with the compact and comfortable styling of the Nikon COOLPIX brand.

"The COOLPIX P80 addresses a need from consumers for an ultra-zoom compact camera that offers unrivaled Nikon performance and clarity," said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "Nikon is proud to continue delivering the highest quality imaging products for photo enthusiasts and aspiring photographers with a broad range of creative control options and superior imaging ability."

Packing the power of 10.1 megapixels, the P80 captures fine detail with the creative freedom to crop and edit. The P80 features Nikon's legendary NIKKOR optics, ensuring quality images even while at a distance to subjects. The P80's 18x Zoom-NIKKOR lens covers focal lengths from 27-486mm (35mm format equivalent). To ensure steady shots while utilizing the camera's versatile zoom capabilities, the COOLPIX P80 is equipped with Optical Vibration Reduction (VR).

In line with other COOLPIX P-Series cameras, the P80 includes intuitive controls via dedicated command and mode dials, providing easy access to shooting controls and exposure mode settings. The P80 offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes granting users the ability to tap into the creativity of D-SLR functions while maintaining the simplicity of COOLPIX functionality. What's more, the P80 has the benefit of an all-new Sport Continuous Mode, allowing users to shoot as many as 30 consecutive pictures at four, six, or a quick 13 frames per second.¹

Capturing photos in lower light conditions is no problem for the P80. With a light sensitivity range up to ISO 6400², users can now create new opportunities to capture more natural-looking photos with minimal light, or fast moving subjects with unparalleled clarity.

Composing and reviewing photos is an enjoyable experience on the large, 2.7-inch LCD monitor with anti-reflection coating, wide viewing angle and 230,000 dots of high resolution. An eye level electronic viewfinder is available for quick easy viewing in challenging lighting conditions.

The P80 also offers quick access to a selection of 15 different scene-optimized and movie modes including the ability to shoot pictures in both black and white and color simultaneously. The new graphical user interface has an enhanced pop-up design allowing for more precise menu navigation and interaction.

Nikon has incorporated its user-friendly Imaging Innovations into the P80, designed to make the photo-taking process easier and more intuitive. These technologies, referred to as "Nikon In-Camera Innovations" include In-Camera Red-Eye FixTM, D-Lighting, and Face Priority AF. In-Camera Red-Eye FixTM automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images. Nikon's enhanced Face-Priority AF automatically finds and focuses on one person's face or up to 12 people's faces within one frame. Face-Priority AF provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame.

The COOLPIX P80 comes packaged with Nikon's COOLPIX Software Suite for organizing, editing and sharing photos. It also has PictBridge support and is compatible with SD/SDHC cards. The COOLPIX P80 will be available nationwide beginning April 2008 and has an MSRP of $399.95*. For more information about the P80 and other COOLPIX cameras, please visit www.nikonusa.com.

** Manufacturers Suggested Retail Price.Actual prices are determined by Nikon Authorized dealers and are subject to change at any time.
¹At 3MP and smaller resolution.
²At 5MP or smaller resolution

• CoolPix S210 - Thinner than its predecessors at 18mm thick, with 8MP and electronic vibration reduction, the S210 comes in plum, graphite black, blue, and brushed bronze. The key here is compactness of body and of price: $180.

• CoolPix S520 - Step up from the S210, this slightly larger camera reads similar in specs, but with optical image stabilization rather than the electronic kind. You'll pay extra for better pictures; included in the $230 camera's intelligent scene modes is a high-ISO mode one optimized for food. (Yours or someone elses—totally your call.)

• CoolPix S550 - A sidestep to the S520, this one also costs $230 and comes in plum, blue and graphite black, but has 10 megapixels instead of 8 and no optical image stablilizer. It does have two cool tricks, however. Smile recognition (already seen in cameras from Sony and others) means it snaps when your subject smiles. The more unusual blink warning system automatically suggests you retake shots where someone's eyes are closed. Pretty crazy stuff—definitely our favorite in the lineup.

• CoolPix S600 - This is the high-end performer, a 10 megapixel with 4x wide-angle zoom lens and optical image stabilizer (aka "vibration reduction") that'll cost you $300. It comes in slate black, has the fastest start-up time of any camera in its class (says Nikon) and has an Active Child Mode for getting the fast moving kids. (Yes, grammar sticklers, it probably should be "Active-Child Mode" but nobody asked us, now did they?)

Overall, it's a fine lot of cameras, but I'm not quite taken by the color choices. While I can dig the black and especially that brushed bronze, I do not think I'll ever be down with the plum. No sir. See for yourself in the gallery below. [Nikon]

NIKON'S NEW COOLPIX S-SERIES ARE AS STUNNING AS THE PICTURES THEY TAKE

Nikon is pleased to introduce the new COOLPIX S210, S520, S550 and S600 to its Style Series line of compact digital cameras. The super thin, just 18mm, (less than 3/4-inch) COOLPIX S210 offers 8 effective megapixel resolution, a 3x Zoom-NIKKOR glass lens, Electronic Vibration Reduction (VR) Image Stabilization technology, and a quality-crafted aluminum body. The S210's slim, elegant camera design comes in an array of color options such as plum, graphite black, cool blue, and brushed bronze, delivering high performance and ease-of-operation.

The slim, ergonomic COOLPIX S520 boasts a streamlined profile, 8 effective megapixels, a 3x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization, and a quality-crafted aluminum body. Style-conscious consumers will love the S520's design, in addition to the latest Nikon technologies that make this camera compact, easy to use, and capable of capturing breath-taking images. Additionally, the S520 adds the "Food Mode" to its existing scene modes. Food Mode allows for users to capture beautiful close-up images of food at high ISO settings in restaurants or other locations where flash photography is not permitted.

The COOLPIX S550 elegantly packs high performance and advanced functions into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, and Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode, which automatically triggers the shutter when the subject smiles, as well as Blink Warning, which displays a warning message when the subject has blinked. The COOLPIX S550 will be available in an array of new colors - plum, cool blue and graphite black - allowing consumers to not only express themselves with their photos, but with their cameras as well.

A standout in the slim-compact camera category, the COOLPIX S600 features an astonishingly fast start-up time, advanced functions, outstanding photographic performance and a slim and stylish body. Boasting 10 effective megapixels, a 4x wide-angle 28-112mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and the fastest start-up time for any camera in its class, the COOLPIX S600 is perfect for consumers who want stunning photos and an equally stunning camera. The COOLPIX S600's all-metal body will be available in ultra-cool Slate Black. For capturing action shots or fast moving kids, the COOLPIX S600 adds an Active Child Mode to the 14 existing scene modes that are standard in COOLPIX cameras.

The new COOLPIX S-Series cameras will be available nationwide beginning March 2008. The S210 will retail for 179.95**, the COOLPIX S520 and S550 will retail for $229.95**, and the S600 will retail for $299.95**.

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

NIKON'S NEW P-SERIES CAMERAS BLEND TOP-LEVEL PEFORMANCE WITH DURABLE CAMERA DESIGN

COOLPIX P5100 and P50 Digital Cameras Are Ideal Companions For Photo Enthusiasts

MELVILLE, NY (August 30, 2007) - Nikon introduced today two new additions to its COOLPIX Performance Series of digital cameras: the COOLPIX P5100 and the COOLPIX P50. Both cameras offer versatility, advanced functions, upgraded features, great picture quality, and ease of use. Additionally, the P5100 and the P50 incorporate Nikon's new EXPEEDTM advanced image processing system and high sensitivity capabilities that will help create incredible pictures in nearly any setting.

"The COOLPIX P5100 and the COOLPIX P50 were designed for the passionate photographer who enjoys advanced camera performance and outstanding picture quality," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "The P5100 and the P50 are the ideal partners for photography enthusiasts who are looking for a compact camera, with a broad range of creative control options, to use alongside their Nikon D-SLR camera."

The COOLPIX P5100
Designed for the consumers looking for more creative control in a compact camera, the 12.1 megapixel COOLPIX P5100 has the ability to capture every last detail, while also providing creative freedom to crop and edit. It features a 3.5x optical Zoom-Nikkor lens, Optical Vibration Reduction (VR) image stabilization, as well as an optimized image menu for producing high-quality images that look stunning in any size.

The P5100 offers program, shutter, aperture and manual exposure modes that allow photographers increased creative control over their photos. Adding to the camera's versatility is its compatibility with add-on system components, such as Nikon's telephoto and wide angle lens converters.

The COOLPIX P5100 features a quality-crafted body that feels immediately familiar in the hand. Made of solid magnesium alloy, the body features a quality finish, a comfortable grip covered in grid-pattern rubber, as well as an optical viewfinder to aid composition in any light condition. The built-in accessory shoe adds support for Nikon Speedlights and advanced i-TTL flash control.

To ensure sharp and steady images, this camera boasts an anti-shake mode that combines the benefits of Optical VR image stabilization and Nikon's exclusive Best Shot Selector, (BSS) that snaps multiple frames and automatically selects the best one. The P5100 has an optical viewfinder and an incredibly bright, high resolution 2.5-inch LCD monitor. The P5100 is powered by a Li-ion rechargeable battery.

The COOLPIX P50
The COOLPIX P50 combines classic design with contemporary performance. Engineered for the photo enthusiast, the P50 delivers easy handling and comfortable ergonomics. The P50 features an 8.1 effective megapixel resolution, a 3.6x wide-angle Zoom-Nikkor lens, and a large 2.4-inch LCD monitor. The P50 boasts an optical viewfinder and Electronic Vibration Reduction to compensate for camera shake at slow shutter speeds. Program and manual exposure modes come standard with the P50, so users have creative freedom when capturing images. The P50 is powered by two AA-batteries adding to the convenience and portability of this camera.

New EXPEED Image Processing System
Top-of-the-line performance and stunning image quality are staples of the COOLPIX P5100 and the COOLPIX P50. Both sport the new EXPEEDTM image processing system combined with enhanced high sensitivity capabilities to ensure the best picture quality. The EXPEEDTM image processing system enhances noise reduction and improves the signal-to-noise (S/N) ratio that preserves image quality even when shooting at higher ISO settings. The P50 extends the light sensitivity range to ISO 2000, while the P5100 extends it to ISO 3200, which makes it easier to capture fast moving subjects, even in lower light conditions.

Simple Yet Advanced Functionality
P5100 and P50 users can also take advantage of the new mode dial which provides quick access to a selection of 15 different scene-optimized modes, movie modes, and macro mode. The new graphical user interface has enhanced the pop-up design, and allows for more precise menu navigation and interaction. Nikon has incorporated its user-friendly Imaging Innovations into the new line of COOLPIX cameras, designed to make the photo-taking process easier and more intuitive. These technologies, referred to as "Nikon In-Camera Innovations" include In-Camera Red-Eye FixTM, D-Lighting, and Face Priority AF. In-Camera Red-Eye FixTM automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images. The P5100 and the P50 have PictBridge support and are compatible with SD/SDHC cards.

Nikon's enhanced Face-Priority AF automatically finds and focuses on one person's face or up to 12 people's faces within one frame. Face-Priority AF provides faster speed and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame.

The COOLPIX P5100 will be available nationwide beginning September 2007, and the COOLPIX P50 will be available beginning October 2007. The P5100 has an MSRP of $399.95, and the P50 has an MSRP of $229.95. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

Both cameras will run on AA batteries, and will have such beginner-friendly tech as In-Camera Red-Eye Fix and D-Lighting automatic exposure tweaks. The L15 will also feature Optical Vibration Reduction image stabilization, to reduce the chance of a blurry low-light shot.

THE NEW NIKON COOLPIX L14 AND L15 DIGITAL CAMERAS ADD INNOVATIVE IMAGING TECHNOLOGIES TO NIKON'S LIFE SERIES

User-Friendly Design and Simple Functionality Provide Consumers With An Enhanced Shooting Experience

MELVILLE, NY (August 30, 2007) — Nikon introduced today two new additions to the LIFE family of digital cameras: the COOLPIX L14 and L15. As the ideal companions to capture all of life's moments, these compact, user-friendly cameras combine high performance and easy operation with the latest in imaging technology at affordable prices. Representing the utmost value to the consumer, the L14 will be able to capture an astounding 1,000 shots on a single pair of included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.

"With the COOLPIX L14 and L15, users of any experience level can capture great images without having to master complicated features or controls," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "These cameras are great for casual snap-shooters who want to take great pictures, easily."

Building on the success of previous L-Series digital cameras, the L14 and L15 include new technologies designed to enhance the experience of the point-and-shoot consumer. With an enhanced face recognition function, each model will be able to recognize five separate faces, faster and more efficiently than ever before. Additionally, the L14 and L15 incorporate the new EXPEEDTM advanced image processing system for enhanced speed and brilliant color reproduction.

The L14 and L15 also feature In-Camera Red-Eye Fix™, an innovation that automatically corrects red eye. In addition, scenes with poor backlight or underexposed faces can be corrected with the D-Lighting function, which is also done in-camera. After activating these functions or shooting in one of 15 different scene modes, the original settings of these cameras can easily be restored through the Easy Auto Mode. The L15 also offers active full-time Optical Vibration Reduction image stabilization, which compensates for camera shake and minimizes the instances of blurry images.

For composing and displaying images, the L14 and L15 feature incredible, bright LCD screens, measuring 2.4-inches and 2.8-inches, respectively. Adding to the convenient portability of these cameras, both models are compatible with easily accessible AA-size batteries.

The seven megapixel L14 and eight megapixel L15 allow for high-quality prints in a variety of sizes and are easily connected to compatible printers via a PictBridge port for on-the-spot printing without a computer. Each camera features a 3x optical zoom and up to ISO 1000, helping to ensure sharp photos in any setting. In addition to the scene and movie modes found in every COOLPIX camera, the L14 and L15 will have a stop-motion feature, allowing the consumer to create fun, animated movies.

The COOLPIX L14 and L15 will be available in stores September 2007 with MSRP's of $149.95 and $179.95. For more information about these cameras and the full line of COOLPIX products, please visit www.nikonusa.com

There is also an S51 version, identical except for the lack of Wi-Fi. Both cameras feature 8.1 megapixel resolution, face priority, and vibration reduction. They will be priced at $329.95 and $279.95, respectively, when they launch in September.

According to a UK press release, the S51c will be available in silver and black, while the S51 will be available in silver, black, blue, brown, red and the vivid magenta shown here. However, the same document warns that not all colors will be available in all regions.

NIKON ANNOUNCES NEW WIRELESS COOLPIX S51C DIGITAL CAMERA AND MY PICTURETOWN, AN INNOVATIVE PHOTO SHARING AND STORAGE INTERNET SERVICE

New Wi-Fi Camera and Photo Sharing Service Will Allow Consumers to Access and Share Their Photos Anytime, Anywhere

MELVILLE, NY (August 30, 2007) - Furthering the development of wireless sharing technology in digital cameras, Nikon today introduced the new COOLPIX S51c digital camera. This camera not only sends images via email through Wi-Fi, but it also supports my Picturetown, Nikon's new photo sharing and storage service. In addition to an innovative Wi-Fi feature, the S51c boasts 8.1 megapixel resolution for generating high quality prints, a 3x Zoom-Nikkor glass lens ensuring great pictures with true-to-life color, and a huge, bright 3.0-inch LCD screen for users to easily compose and share images. The S51c is also the first in Nikon's Style line of COOLPIX cameras to utilize the new EXPEED™ image-processing system. To help ensure the consumer will be able to capture stunningly sharp images, the S51c features an Optical Vibration Reduction (VR) image stabilization system and ISO up to 1600, enhancing the camera's low-light performance.

"Not only does the S51c boast superior imaging abilities, but it also enhances the photo sharing experience for the consumer," said Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. "With the S51c and my Picturetown, consumers will be able to easily share and securely store their images, faster and more efficiently than ever before."

Across town or across the ocean, by using the S51c's One Touch Email with the Picture Mail button and Nikon's new photo sharing and storage service, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing website Flickr, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of a Blackberry® device for viewing. Each S51c ships with a six-month complimentary T-Mobile™ HotSpot™ Wi-Fi service for digital cameras, allowing the user to send images and videos to my Picturetown from over 8,200 T-Mobile™ HotSpots™ nationwide.

In addition, S51c owners can utilize my Picturetown to store up to 2 gigabytes of images and movies, providing a valuable back up to memory card storage. S51c users are also able to access my Picturetown from their computers and Blackberry® devices, providing instant access to their images anytime, anywhere.

Adding to the advanced sharing capabilities of these cameras, the S51c features a huge, bright, high resolution 3.0-inch LCD monitor with a 160-degree viewing angle and an anti-reflection coating facilitating easier composition and high-quality playback anywhere, even in direct sunlight.

Furthermore, the LCD monitor serves as an excellent platform for Pictmotion™, which allows users to select up to 200 images along with music that's pre-loaded, or from the user's library. The music and photos are then automatically compiled in-camera to produce audiovisual shows in VGA quality for a truly personalized photo-sharing experience.

For capturing great portraits with ease, Nikon has enhanced their hallmark Face-Priority AF feature. When using the camera's convenient One-Touch Portrait button, the S51c will be able to detect up to five faces in a frame, ensuring in- focus smiles and properly exposed faces. In addition to face detection, S51c users will be able to take advantage of In-Camera Red Eye Fix™, for fixing most instances of red eye, D-lighting, a feature that automatically lightens dark images as well as Optical Vibration Reduction, ensuring sharp pictures. This camera will also utilize EXPEED™, Nikon's new imaging processing system for enhanced speed and brilliant color reproduction.

In addition to the COOLPIX S51c, Nikon has also today introduced the COOLPIX S51. Similar in features and form, the S51 offers the same stylish body and advanced yet easy to use imaging technologies as the S51c without the wireless transfer capabilities.

Both the COOLPIX S51 and the COOLPIX S51c come bundled with Nikon's COOLPIX software suite for transferring, organizing, editing, and sharing images. The cameras utilize a rechargeable EN-El8 Li-ion battery and are compatible with a wide array of SD and SDHC memory cards.

The COOLPIX S51 and the COOLPIX S51c digital cameras will be available nationwide beginning September 2007. The S51c has an MSRP of $329.95, and the S51 has an MSRP of $279.95. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.